Mikkelsen & Myrtoft Messer har endnu en gang hyret Mediehuset København til producere og drifte deres online-kampagner. I år afholdes der Sund Livsstil Messe både i Århus: 8/3 – 10/3 2019 Scandinavian Congress Center.

Kampagnen indeholder følgende elementer:

1 tv-reklame a’ 20-sekunder, 1 præsentationsvideo til messens website og 4 SoMe videoer i flere videoformater og varianter til 9 forskellige distributionskanaler på Facebook og Instagram. Endvidere produceres indhold med stillfotos og tekster i store mængder. Det hele driftes via Facebooks Business’ modul, hvor målgruppen defineres med sylespids præcision.

Målene for kampagnen er

  1. Øget tilgang af gæster på messen.
  2. Tilgang af publikum til foredragene på messen.
  3. Tilmeldinger til nyhedsbrevet.

Næste messe i København er 27. – 29. september 2019 i Øksnehallen.

Det særlige ved videoproduktion til sociale medier

Det at producere video til sociale medier, kan i dag let blive rodet affære, hvis ikke man har styr på de mange formater, som de enkelte distributionskanaler fordrer. Det stiler krav om en mere stram billedkomposition – og tages der ikke højde for det, allerede i præproduktion, vil det med sikkerhed gå galt. Eksempelvis anvendes videoformatet 1:1 på Instagram. Alene på SoMe platformene opereres der med 9 forskellige formater. Alle formater med forskellige parametre: Nogle understøtter ikke lyd – men gerne undertekster.

Eksempler på Facebook og Instagram videoformater


Vi assisterer også gerne dig med produktion og drift af online-kampagner. Hør om dine muligheder – kontakt os uforpligtende på salg@mediehuset-kbh.dk


 

Transskription af reklamefilm

Besøg Danmarks store Sund Livsstil messe i Aarhus, 8. – 10. marts. Mød 90 udstillere og deltag i gratis foredrag. Oplev økologiske produkter og få prøver på alternativ behandling. Sund Livsstil messe i Scandinavian Congress Center Aarhus, 8.- 10. marts. Se mere på sund-livsstil.dk

Pcs

Equipment

Resolution Modes

Cameras

3

Panasonic AG-HPX500 (P2)
(with CCU)
1080/60i 1080/24p (over 60i)
1080/24pA (over 60i)
1080/30p (over 60i)
720/60p
720/24p (over 60p)
720/30p (over 60p)
720/24pN (Native)
720/30pN (Native)

50 Hz:
1080/50i
1080/25p (over 50i)
720/50p
720/25p (over 50p)
720/25pN (Native)

DVCPRO 50 / DVCPRO/DV:
60 Hz:

480/60i
480/24p (over 60i)
480/24pA (over 60i)
480/30p (over 60i)

50 Hz:
576/50i
576/25p (over 50i)

+ variable framerates

(DVCPRO HD is not true high-definition. Resolutions are down sampled:
1280×720 becomes 960×720
1920×1080 becomes 1280×1080 (59.94i)
1920×1080 becomes 1440×1080 (50i))

DVCPRO HD (100 Mbit):
60 Hz:
1080/60i 1080/24p (over 60i)
1080/24pA (over 60i)
1080/30p (over 60i)
720/60p
720/24p (over 60p)
720/30p (over 60p)
720/24pN (Native)
720/30pN (Native)

50 Hz:
1080/50i
1080/25p (over 50i)
720/50p
720/25p (over 50p)
720/25pN (Native)

DVCPRO 50 / DVCPRO/DV:
60 Hz:

480/60i
480/24p (over 60i)
480/24pA (over 60i)
480/30p (over 60i)

50 Hz:
576/50i
576/25p (over 50i)

+ variable framerates

(DVCPRO HD is not true high-definition. Resolutions are down sampled:
1280×720 becomes 960×720
1920×1080 becomes 1280×1080 (59.94i)
1920×1080 becomes 1440×1080 (50i))

3

Panasonic AG-AC30 (SD)
1920×1080 50p / 50i / 25p 50Mbps

Panasonic AG-AC30 (SD)
1920×1080 50p (PS mode) 25Mbps
1920×1080 50i (PH mode) 21Mbps
1920×1080 50i (HA mode) 17Mbps
1440×1080 50i (HE mode) 5Mbps
1280×720 50p (PM mode) 8Mbps
720×576 50i (SA mode) 9Mbps

MP4/MOV (LPCM):
1920×1080 50p / 50i / 25p 50Mbps

AVCHD (Dolby Digital):
1920×1080 50p (PS mode) 25Mbps
1920×1080 50i (PH mode) 21Mbps
1920×1080 50i (HA mode) 17Mbps
1440×1080 50i (HE mode) 5Mbps
1280×720 50p (PM mode) 8Mbps
720×576 50i (SA mode) 9Mbps

1

Sony PXW-FS5 (SD)

XAVC HD (1920 x 1080) @59.94p, 50p, 50Mbps/35Mbps

XAVC HD (1920 x 1080)@59.94i, 50i, 50Mbps/35Mbps/25Mbps

XAVC HD (1920 x 1080)@29.97p, 25p, 23.98p, 50Mbps/35Mbps

XAVC HD (1280 x 720)@59.94p, 50p, 50Mbps

AVCHD (1920 x 1080)@59.94p, 50p, PS mode(28Mbps)

AVCHD (1920 x 1080) @59.94i/50i/29.97p/25p/23.98p,
FX mode (24Mbps)
FH mode(17Mbps)

AVCHD (1280 x 720)@59.94p, 50p,

XAVC QFHD (3840 x 2160) @29.97p, 25p, 23.98p 100Mbps/60Mbps

XAVC HD (1920 x 1080) @59.94p, 50p, 50Mbps/35Mbps

XAVC HD (1920 x 1080)@59.94i, 50i, 50Mbps/35Mbps/25Mbps

XAVC HD (1920 x 1080)@29.97p, 25p, 23.98p, 50Mbps/35Mbps

XAVC HD (1280 x 720)@59.94p, 50p, 50Mbps

AVCHD (1920 x 1080)@59.94p, 50p, PS mode(28Mbps)

AVCHD (1920 x 1080) @59.94i/50i/29.97p/25p/23.98p,
FX mode (24Mbps)
FH mode(17Mbps)

AVCHD (1280 x 720)@59.94p, 50p,
FX mode(24Mbps)
FH mode(17Mbps)
HQ mode(9Mbps)

1

Sony PXW-FS5 with
Atomos Shogun Inferno (SSD)

Raw to:
ProRes RAW
ProRes
CinemaDNG (CDNG up to 30p only)
Avid DNxHD

4K DCI; 24/25/30/50/60p
2K; 24/25/30/50/60/100/120/200/240p

Raw to:
ProRes RAW
ProRes
CinemaDNG (CDNG up to 30p only)
Avid DNxHD

Live Video Production Software

1

NewTek TriCaster 450 Extreme
1080/30p, 1080/24p, 1080/60i, 720/60p, 720/30p, 720/24p, 480/60i Multi-Standard: NTSC-J;
PAL:
1080/25p, 1080/50i, 720/50p, 720/25p 576/25i

NTSC:
1080/30p, 1080/24p, 1080/60i, 720/60p, 720/30p, 720/24p, 480/60i Multi-Standard: NTSC-J;
PAL:
1080/25p, 1080/50i, 720/50p, 720/25p 576/25i

1

vMix 4K with DeckLink Duo 2
1080/30p, 1080/24p, 1080/60i, 720/60p, 720/30p, 720/24p, 480/60i Multi-Standard: NTSC-J;
PAL:
1080/25p, 1080/50i, 720/50p, 720/25p 576/25i

720p50, 720p59.94, 720p60,
1080p23.98, 1080p24, 1080p25, 1080p29.97, 1080p30, 1080p50, 1080p59, 1080p59.94, 1080p60,
1080PsF23.98, 1080PsF24, 1080PsF25, 1080PsF29.97, 1080PsF30,1080i50, 1080i59.94, 1080i60

Live Streaming

1

NewTek TriCaster 450 Extreme
NewTek TriCaster 450 Extreme

Full HD live streaming in resolutions up to 720p (16:9 aspect ratio), with simultaneous archive

1

vMix 4K
vMix 4K

Built in RTMP live streaming to providers such as USTREAM, YouTube Live and more.

Recording Media (camera only)

Recording Time (one camera)

6

P2 (Panasonic AG-HPX500)
P2 (Panasonic AG-HPX500)

Total: 240 GB:
240 minutes (720p25: 480 minutes)

7

SD (Panasonic AG-AC30)

Total: 448 GB

1

SDD (Atomos Shogun Inferno)

500 GB

7

SD (Sony PXW-FS5)

Total: 448 GB